REPRESENT x OASIS

13.12.24

“This is it, this is happening”

A landmark Mancunian collaboration to celebrate the 30 year anniversary of the iconic debut album, Definitely Maybe, which remains as relevant today as it was when it first released.

With Oasis being a part of the brands DNA and identity since inception, as well as the city of Manchester itself, this is a moment in history.

Drawing inspiration from ‘Live Forever’ the third single of the album, we have curated an iconic 10-piece collaborative capsule featuring signature Owners Club artwork merged with the timeless Oasis logo, alongside Definitely Maybe pieces showcasing iconic photography of Liam and Noel, shot by Kevin Cummins in the ‘90s. Finished with collectable co-branded mug, ashtray and rug.

“For us, this collection has been years in the making, it’s been our ultimate collaboration. Since the inception of Represent, the band has been a point of massive inspiration; the parallel of also being two brothers from Manchester felt close to home. This collection was an opportunity for us to highlight an iconic time in Oasis’ career and marry that up with something that is iconic to us; Owners Club”.

Michael Heaton, Creative Director and Founder of Represent